Employing a corporate gift strategy is one of the best investments your company can make. It helps businesses connect with their audience to create awareness of their brand and make them memorable with promotional marketing campaigns that drive results. This is why a great best practice is to create a “gift strategy” for both your […]
What does success mean to you? The word “success” is thrown around in many realms of life, and yes, it’s the one we strive toward, aim for, fight for, and define ourselves with. In the dictionary, it’s defined as “the fact of getting or achieving wealth, respect, or fame. The accomplishment of an aim or purpose. The […]
It comes down to a simple formula. Good content generates followers, who become leads, and these leads go on to become customers. However, as you may have experienced, content creation is not so simple. Some nuances must be understood for your content to have the intended effect. Why you should start creating content? And for who? […]
One of the latest trends in healthcare is to use facility upgrades, like flatscreen TVs and complimentary Wi-Fi, to lure patients. But the problem is that, for the most part, customers do not know about these perks until they book appointments. Even worse, such efforts may be missing the point: people go to the doctor’s […]
Networking for business development is a great way to establish new relationships in your community. It is best to attend networking events with no expectations of others. Keep in mind one way to succeed is to invest time, commit to staying involved, and learn from the other’s success stories before you see results. Sometimes you […]
Being an effective networker means going into events with purpose and a plan. Preparation before your next networking event could be what sets you apart and helps you succeed. Here are a few useful tips: 1. Smile! 2. Prepare your elevator pitch. There’s nothing worse than being asked the question, “What do you do?” and suddenly coming up blank. Come […]
